Project Overview
Set up and configured website analytics tracking using Google Analytics 4, Google Tag Manager, and Google Search Console. Focused on understanding user behaviour, tracking key events, monitoring conversions, and analyzing search performance data.
Client
Personal Project
Category
Analytics
Duration
2 Weeks
Status
Completed
What I Did
- Set up Google Analytics 4 property and data stream
- Installed and configured Google Tag Manager on the website
- Created custom events for button clicks, form submissions, and page scrolls
- Set up conversion tracking for key user actions
- Connected Google Search Console for search performance data
- Built custom dashboards for weekly reporting
- Analyzed user flow, bounce rate, and session duration
- Documented tracking setup for future maintenance
Tools Used
Google Analytics 4
Google Tag Manager
Google Search Console
WordPress
Key Results
- Full GA4 and GTM implementation with custom events
- Conversion tracking for form submissions and key actions
- Weekly reporting dashboard for data-driven decisions
- Clear documentation for ongoing analytics maintenance